Introduction
The four years BBA degree promises the graduates higher level employability at the entry level of management profession through helping them fulfill potential for high earnings and greater personal development. The program curriculum offers to the students a rich blend of general education like English language, mathematics, Pakistan studies, Islamic studies, economics, entrepreneurship, family business, agri-business, general management skills like oral and written communication, decision-making, leadership, teamwork, quantitative method; discipline based core courses including finance & banking, marketing, and HRM etc. and the specialization based elective courses. The program builds the students’ potential for future and enables them to build and maintain balance between the targets of economic success and the limitations of increasing social and environmental responsibility. A bachelor of Business Administration degree prepares youth for an entry level position in business and industry. Bachelor of Business Degree teaches students management, marketing accounting, mathematical statistics and business law. The degree allows students to enter the business world as educated workers and provides them with an opportunity to explore possible areas of specialization. A BBA degree is essential for advancement in business. Successful completion of a degree ensures that the graduate understands the relationship among marketing, quantitative analysis, accounting, economics, and human resources.
Why a BBA Degree at MUISTD?
Mehran University as a leading university in Sindh is planning to offer Bachelor of Business administration (BBA), at MUISTD, with a unique blend of courses that not only fulfill the requirements of industry and business but also equip the youth with a strong sense of entrepreneurship. MUISTD’s moto is not to produce just the managers but the entrepreneurs who could be able to launch their ventures for self-sustaining future.
Table 1: Curriculum Structure
|
Duration
|
4 years
|
|
Semesters
|
8
|
|
Courses
|
45
|
|
Business Plan
|
6 Credits
|
|
Internship-I *˦
|
Non Credit
|
|
Internship-II *
|
Non Credit
|
|
Total Credit Hours
|
139
|
Table-2: First Semester Courses
|
Freshman-I
|
Semester 1
|
Credit Hour
|
Marks
|
|
1
|
Functional English
|
3
|
100
|
|
2
|
Basic Mathematics
|
3
|
100
|
|
3
|
Islamic Studies/Ethics*
|
2
|
50
|
|
4
|
Pakistan Studies
|
2
|
50
|
|
5
|
Introduction to Business
|
3
|
100
|
|
6
|
Principles of Accounting
|
3
|
100
|
|
7
|
Computer Applications in Business
|
3
|
100
|
|
Total
|
19
|
600
|
*Optional for Non-Muslim Students only
Table-3: Second Semester Courses
|
Freshman-II
|
Semester 2
|
Credit Hour
|
Marks
|
|
1
|
Principles of Marketing
|
3
|
100
|
|
2
|
English Composition
|
3
|
100
|
|
3
|
Microeconomics
|
3
|
100
|
|
4
|
Principles of Management
|
3
|
100
|
|
5
|
Introduction to Entrepreneurship & Creativity
|
3
|
100
|
|
6
|
Business Mathematics
|
3
|
100
|
|
Total
|
18
|
600
|
Table-4: Third Semester Courses
|
Sophomore-I
|
Semester 3
|
Credit Hour
|
Marks
|
|
1
|
Introduction to Business Finance
|
3
|
100
|
|
2
|
Macroeconomics
|
3
|
100
|
|
3
|
Foreign Language – I (Chinese)
|
3
|
100
|
|
4
|
Social Psychology and Personal Development
|
3
|
100
|
|
5
|
Business Communication
|
3
|
100
|
|
6
|
Statistical Method and Probability
|
3
|
100
|
|
Total
|
18
|
600
|
Table-5: Fourth Semester Courses
|
Sophomore-II
|
Semester 4
|
Credit Hour
|
Marks
|
|
1
|
Cost Accounting
|
3
|
100
|
|
2
|
Organizational Behavior
|
3
|
100
|
|
3
|
Business Modeling and Design Thinking
|
3
|
100
|
|
4
|
Foreign Language – II (Chinese)
|
3
|
100
|
|
5
|
Financial Institutions and Markets
|
3
|
100
|
|
6
|
Inferential Statistics
|
3
|
100
|
|
Total
|
18
|
600
|
Table-6: Fifth Semester Courses
|
Junior-I
|
Semester 5
|
Credit Hour
|
Marks
|
|
1
|
Social Entrepreneurship
|
3
|
100
|
|
2
|
Human Resource Management
|
3
|
100
|
|
3
|
Business Law
|
3
|
100
|
|
4
|
Website Design and Application Development
|
3
|
100
|
|
5
|
Customer Relationship Management
|
3
|
100
|
|
6
|
Auditing
|
3
|
100
|
|
Total
|
18
|
600
|
Table-7: Sixth Semester Courses
|
Junior-II
|
Semester 6
|
Credit Hour
|
Marks
|
|
1
|
Supply Chain Management
|
3
|
100
|
|
2
|
Marketing Management
|
3
|
100
|
|
3
|
Globalization, Business and Development
|
3
|
100
|
|
4
|
Agribusiness
|
3
|
100
|
|
5
|
Entrepreneurial Finance & Marketing
|
3
|
100
|
|
6
|
Financial Management
|
3
|
100
|
|
Total
|
18
|
600
|
Table-8: Seventh Semester Courses
|
Senior-I
|
Semester 7
|
Credit Hour
|
Marks
|
|
1
|
Marketing Analytics
|
3
|
100
|
|
2
|
Business Research Methods
|
3
|
100
|
|
3
|
Business Policy and Strategy
|
3
|
100
|
|
4
|
Elective I (List attached)
|
3
|
100
|
|
5
|
Elective II (List attached)
|
3
|
100
|
|
Total
|
15
|
500
|
Table-9: Eighth Semester Courses
|
Senior-II
|
Semester 8
|
Credit Hour
|
Marks
|
|
1
|
Corporate Social Responsibility
|
3
|
100
|
|
2
|
Elective-III (List attached)
|
3
|
100
|
|
3
|
Elective-IV (List attached)
|
3
|
100
|
|
4
|
Business Plan*
|
6
|
100
|
|
Total
|
15
|
400
|
*A jury comprising of HoD, Focal Person of Internship, Manager IEC and two senior teachers will evaluate the student’s business plan at the end of the 8th semester.
*Students can opt any four courses from their respective specialization.
*Maximum 4 weeks’ internships at the end of 2nd and 3rd Year.
*˦ Internship at the end of 2nd year may preferably be undertaken in a social enterprise i.e. SOS Village, Edhi Foundation, Saylani Welfare Trust, etc.
Table 10: Finance-Elective Courses
|
Sr.#
|
Course Title
|
Credit Hours
|
Marks
|
|
1
|
Analysis of Financial Statement
|
3
|
100
|
|
2
|
Corporate Finance
|
3
|
100
|
|
3
|
Financial Risk Management
|
3
|
100
|
|
4
|
Investment and Portfolio Management
|
3
|
100
|
|
5
|
Venture Capital and Private Finance
|
3
|
100
|
|
Total
|
15
|
500
|
Table 11: HRM-Elective Courses
|
Sr.#
|
Course Title
|
Credit Hours
|
Marks
|
|
1
|
Career Management And Planning
|
3
|
100
|
|
2
|
Compensation Structure Development
|
3
|
100
|
|
3
|
Job Analysis and Performance Appraisal
|
3
|
100
|
|
4
|
Organizational Development
|
3
|
100
|
|
5
|
Personnel Management
|
3
|
100
|
|
Total
|
15
|
500
|
Table 12: Marketing-Elective Courses
|
Sr.#
|
Course Title
|
Credit Hours
|
Marks
|
|
1
|
Advertising and Promotion
|
3
|
100
|
|
2
|
Brand Management
|
3
|
100
|
|
3
|
New Product Development
|
3
|
100
|
|
4
|
Personal Selling
|
3
|
100
|
|
5
|
Marketing Issues in Pakistan
|
3
|
100
|
|
6
|
Experiential Marketing
|
3
|
100
|
|
Total
|
18
|
600
|
